Popdust Premieres Jedidiah’s Sultry New Visual
“Effortless falsetto and experimental R+B flair highlight the Nashville-based singer-songwriter’s inaugural single,”Crowd,” available now on all platforms”
“I loved making this video,” Jedidiah explained. “Our director, Ezra Cohen, did a great job of capturing the energy that comes with being spontaneous and feeling the moment… and there are a lot of moments in this video that felt organic on set. The shapes and colors were thoughts I’d had in my brain for a while, and I was so happy that we were able to bring them to life… It’s also worth nothing that feeling hands all over your body starts to feel really normal after the first three seconds.”
The pop culture blog premiered the singer-songwriter’s new music video last week, heralding an unexpected turn in the spotlight for the elusive artist.
After a few years behind the scenes, working in the publishing and sync licensing world (and even touring with Shania Twain as a kid), Jedidiah was finally prompted to venture out on his own by a bit of inspiration from a co-write that went awry.
“‘Crowd’ was completely unplanned,” he admits. “I wrote this single with my producer, Fjordskii, in East Nashville, and it was originally a folk track that we flipped and turned into what you’re hearing now. I’d never created music like this before… I’d never even sung in falsetto before, but everything just came together really naturally. The whole subject of the song is spontaneity, and that’s exactly how this single came about. Sometimes you work away on a track for weeks or months, but this entire cut was completed, start to finish, in about seven hours. ‘Crowd’ is the result of what happens when you just let go and let things happen freely, and I hope you can hear the passion behind that.”